Let's Talk About WordPress

By GEOF BOWIE

What Is WordPress? An Introduction for Beginners.

What the heck is “WordPress,” and why do I read so much about it concerning website design? Great question and one not asked often enough. Let’s get some terminology out of the way as it relates to website design and digital marketing.

The first thing is the term “Content Management System” or CMS, which is just a fancy way of saying “a way to build, grow and support a website and related digital content online.” Now that you know that, you can not worry about it again. Too geeky for our needs as beginners.

WordPress is, basically, a top-rated platform for creating websites and blogs. It’s so popular that more than 40% of all websites on the INTERNET are built on WordPress. Cool, right?  

WordPress occupies a space in the website design world that offers more features and customization than some popular builders like Squarespace, Wix, Shopify, and many others. We find that our clients come to us when they find they are limited by the beginning platforms and need more power.

And the power it delivers. While we build affordable websites using WordPress, major corporations and businesses rely on it to run their entire web presence. So the sky is the limit.

Because it is so popular, there are a million people out there, just like us, who build on it, making it a robust ecosystem with tons of support and resources.

So really think of WordPress as a simple yet powerful to make a small business website.

“We find that our clients come to us when they find they are limited by the beginning platforms and need more power.”

What Sorts of Websites Can WordPress Design?

WordPress started as a blog platform (you can get a free one right here https://wordpress.com/), but over the years, it has evolved so that you can build any website you want. Period.

Blog, Small Business Brochure, eCommerce, Landing Pages, Photo Galleries, Portfolios, Learning Management System (eLearning), Memberships, and so on. If you can dream it, you can design whatever website you want.

Who Uses WordPress?

Here’s a shortlist of websites that you might be surprised using the same platform we would build your new website on:

Whitehouse.gov

Microsoft

The Star Wars Official Blog

Bloomberg Professional

 

Ok great. But Why Would You Use WordPress?

Another great question! Keep an open mind about what kind of results you want from your website because even though it is super popular, it might not be the best option for you. Here are some reasons that business owners like you like it:

WordPress Is Free And Open Source

Unlike SquareSpace and other easy builders, you don’t have to pay to use the software. However, there are costs associated with hosting, maintenance, and of course, if you choose, your website design and marketing.

WordPress Can Expand to Meet Your Needs

You don’t have to be a developer! WordPress has a vast library of pre-built themes and what they call “plugins,” which you can install to add functionality (think connections to your email marketing system or a contact form, for a couple of examples)

  • Themes give you options for design elements, and there are so many these days that your final site will not look like anyone else’s. There are tens of thousands of themes available, both free and premium.
  • Plugins, again, are additive elements, so you don’t have to code. More than 60,000 plugins are currently available.

WordPress Is Easy To Install

Most DIY business owners can find WordPress help through their hosting platform and use a step-by-step process to get it up and to run. I won’t pretend it doesn’t come with some technical challenges, but I do promise if you have a small amount of tech-savvy and patience, you will get up and running quickly. Of course, we also have to host packages that help get you jump-started.

 

There are Plenty of Options to Get Help

Because WordPress is so widespread, it’s not only easy to find someone to work with, but you also don’t have to be accountable to any one developer or team. Most good agencies can take any WordPress install and work with it. Additionally, there are tons of affordable website design options like Iron Egg who think you don’t need to pay tens of thousands of dollars to get a site launched.

In Conclusion: WordPress is the Best and Most Flexible Website Design Platform on the Planet.

You have tons of choices, from Do it Yourself (DIY) to professional help with agencies. In addition, it has loads of options so you can launch and market your business online through efforts like Local SEO and Email Marketing.

Remember, your website is your central identity on the internet, but it doesn’t have to be complicated. Call us to find out how it might benefit your business.