This article breaks down some of the critical stuff that you need to work on, once your website is up and running. Arguably you should focus more on things like explicit content and SEO efforts over artistic choices you want to make on your site.
That hero slider and selection of Google Font are taking up too much of your time and efforts.
Ask yourself what the most important thing your website can do for you and I promise you will find that “communicating with your target customer” is going to outweigh “make the image pop (whatever that means), so our industry awards us with a plaque.”
Understandably SEO is a complicated, ongoing effort. Take a look and let me know what you think and what questions you have.